I’m a multidisciplinary designer with a focus on user experience and interaction. The products and services I’ve worked on include browser-based web applications, internal business applications, desktop software, mobile native apps, and responsive B2C and B2B websites.
Experience
UX Designer, Compeat Restaurant Management Systems 5/2017 – Present
- Designed UI and interaction patterns in translation of industry-leading enterprise desktop application to browser-based web application and native mobile apps (iOS, Android)
- Selected to participate on company-cultural interview board to evaluate cultural fit of job candidates
- Conducted discovery / task analysis activities to inform design choices
- Synthesized insights into actionable concepts, including documenting recommendations for future enhancements to inform roadmap planning
- Mitigated risk by validating concepts with available resources, including users/customers, SMEs, product management, and executive leadership
- Wrote user stories as part of Lean Agile process
UI/UX Designer, American Tower Corporation, 5/2015 – 6/2016
- Translated business and user requirements into design concepts, involving wireframes, low-/high-fidelity mockups, prototypes developed in Axure or HTML/CSS/JavaScript, system diagrams, and visual design
- Improved usability of enterprise web application through redesign of system UI and interaction design, involving task analysis, user co-design partnerships, and user testing
- Captured stakeholder buy-in on cross-functional team through presentations and iterative design reviews with executives, project management, and engineering
- Advocated usability improvements and user-centered design process
- Wrote design specifications and system feedback messaging
- Developed application branding aligned with company style guidelines
Digital Designer, Freelance, 7/2013 – Present
- Designed identity/logo branding and marketing collateral for small to medium businesses
- Conducted web and email marketing campaigns, designing and coding custom HTML emails and website landing pages
UI Developer and Web Designer, UndercoverTourist, 10/2011 – 5/2013
- Collaborated on A/B testing and standardizing customer experience across marketing touchpoints, contributing to 150% increase in e-commerce ticket-purchase conversion rate
- Facilitated design and feature ideation for company website redesign, involving low-/high-fidelity mockups and coded prototypes built on Bootstrap framework
- Improved customer engagement, designing to appeal to audiences on social media, newsletters, sweepstakes, and buzz-marketing promotions, contributing to a 335% increase in blog traffic
- Designed for mobile devices, including responsive web design, updates to native mobile apps, and creation of a mobile-browser game
Art Director and UI Designer/Developer, Lumension (CoreTrace Corporation), 6/2008 – 8/2011
- Designed and built company website and blog, involving integration with Eloqua marketing-platform
- Improved usability of enterprise software application through UI enhancements based on customer feedback
- Designed software dashboard data visualizations for enterprise desktop application
- Collaborated with SEO/analytics consultants to increase website conversion rate via incremental enhancements to information architecture and user flows
- Developed company brand identity, extended across web, print, and events
- Designed wide-format exhibition displays
Senior Web Designer, Lieberman Software, 9/2006 – 6/2008
- Facilitated migration of company website into CMS, providing visual design, UI enhancements, and code development
- Contributed to improved design standard for website, creative marketing collateral, and expression of brand values
- Designed for email marketing campaigns / landing pages
- Supported sales process via customized literature packs designed to convert leads
Web/Graphic Designer, Microsoft (Winternals Software), 1/2004 – 6/2006
- Created UI components, icons, dashboards, and Flash demos for enterprise administrator and system management software suites
- Executed all company print design and production, contributing to growth in sales from 10 million to 18 million at time of company acquisition by Microsoft
- Designed channel-partner website and adapted company marketing assets into downloadable, co-brandable resources for partners, contributing to channel program growth to 500 partners in 72 countries and 35% of company’s new business revenue in first year
- Mentored junior designers
Commercial Artist, Texas Transportation Institute (TTI), 8/2001 – 1/2004
- Increased public awareness of safety and environmental protection initiatives via design for web, offset print, and video, including
brochures, books, wide-format displays, billboards, television graphics, apparel silkscreen, and other media with local to statewide visibility
Education
Texas A&M University
- Bachelor of Arts (BA), English Literature and Theatre, 3.8 | 1996-2001
- Activities included The Aggie Players (actor, tech crew), The Theatre Company (actor, set designer), and MSC Operatic and Performing Arts Society
Austin Community College
- Miscellaneous health sciences, statistics, psychology, 4.0 | 2013-2014
Volunteer Work
St. David's Medical Center (Round Rock, Texas)
- Aided emergency department medical staff, performing delegated tasks
- Aided visitors, directing family and friends to patient rooms and answering questions